True × MLBB Pro League — Official Telecom Partnership

Companies: True and MLBB Pro League 
Campaign type: Official telecommunications partnership

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Campaign description

True became the official telecom partner of the MLBB Pro League. The partnership was fully integrated and covered several areas:

• Intellectual property (IP) rights usage.
• In-game brand integration.
• Broadcast brand integration.
• Digital amplification.
• Offline activations.

The campaign connected the telecom brand with the league through multiple gaming-related and promotional channels.

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Reported results

The PDF describes the partnership as a fully integrated collaboration but does not provide a specific numerical performance result.

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Key takeaway

The case demonstrates an integrated sponsorship model that combines in-game exposure, broadcasts, digital promotion, and offline activities.