Red Bull × Bacon Time — Esports Team Sponsorship

Companies: Red Bull and Bacon Time 
Campaign type: Esports team sponsorship and product collaboration

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

‍

Campaign description

Red Bull collaborated with the esports team Bacon Time to create a limited-edition can. The product featured the team's preferred flavor selection, refreshed packaging, and a promotion.

The campaign extended the esports sponsorship into the product itself, connecting the team collaboration with a physical consumer product.

‍

Reported results

• 800,000 cans sold.
• 70% increase in sales.
• 50 million content impressions.

‍

Key takeaway

The case illustrates how an esports sponsorship can extend beyond team association into co-branded packaging and product sales