NIKKE × Toycon — Influencer and Community Experience

Brands: NIKKE and Toycon 
Campaign type: Influencer and community activation

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Campaign description

The campaign transformed Toycon into a NIKKE-inspired 360-degree experience. It included interactive experiences, exclusive merchandise, and character cosplayers.

The campaign focused on creating an event experience around the NIKKE theme, bringing the concept into a physical community setting.

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Reported results

- More than 50,000 attendees.

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Key takeaway

The case demonstrates how an event can be transformed into a themed experience through interactive activities, exclusive merchandise, and character cosplayers.