Nescafé — Product Launch and Esports Challenges

Company: Nescafé 
Campaign type: Influencer activation and in-game campaign

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Campaign description

Nescafé launched a new product through a three-week campaign. Customers were required to purchase the product to participate in prize activities and esports challenges with KOLs.

The campaign combined product purchases, prize draws, and esports activities as part of its marketing approach.

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Reported results

• 5 million views.
• 13,000 product purchases.

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Key takeaway

The campaign connected a product launch with esports challenges and influencer engagement, while reporting both audience reach and product purchases.