Mobile Legends: Bang Bang × Naruto Shippuden

Client: Moonton
Market: Thailand
Campaign Type: Integrated Launch Campaign

‍

‍

Business Challenge

Launch one of Mobile Legends' largest crossover events while maximizing awareness, fan engagement, and community participation in Thailand.

‍

‍

Ampverse Solution

Ampverse delivered a fully integrated launch campaign combining creator marketing, experiential activations, PR, livestreams, social content, and community engagement to unite gaming and anime audiences around the collaboration.

‍

‍

Business Impact

• Nationwide campaign rollout
• Large-scale creator participation
• High social engagement and community buzz
• One of Thailand's most successful gaming crossover campaigns