LEGO — Gaming Media Campaign

Company: LEGO 
Campaign type: Gaming media and playable advertising

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Campaign description

LEGO ran a gaming media campaign connecting its brand with creativity, STEM, and entertainment. The campaign used playable ad inventory as part of its approach.

The presentation describes the campaign as a way to connect LEGO with gaming audiences through interactive media.
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Reported results

- 95% video completion rate.
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Key takeaway

The case demonstrates LEGO's use of gaming media and playable advertising to communicate its association with creativity, STEM, and entertainment.