KFC — Interactive Gaming Media

Company: KFC 
Campaign type: Interactive media

‍

‍

Campaign description

KFC connected with gaming audiences through interactive in-game advertisements on Roblox and rewarded experiences in AAA games. The campaign used gaming environments as a channel for reaching users and encouraging interaction with the brand.

‍

Reported results

- 300,000 user visits.

‍

Key takeaway

The campaign demonstrates KFC's use of interactive gaming media to reach audiences through in-game advertising and rewarded experiences.