KFC — Influencer Activation

Company: KFC 
Campaign type: Influencer activation 
Market: Philippines

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Campaign description

KFC worked with top key opinion leaders (KOLs) and content creators in the Philippines to reveal its secret menu. The campaign used influencer content to introduce audiences to a special aspect of the brand and encourage engagement.

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Reported results

• 1.6 million views.
• 23,000 engagements.
• The campaign was described in the PDF as an award-winning influencer campaign.

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Key takeaway

The case demonstrates how KFC used influencer activation to bring attention to its menu through content creators and audience engagement.