Dutch Mill — In-Game Skin Collaboration

Company: Dutch Mill 
Campaign type: In-game item collaboration and influencer activation

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Campaign description

Dutch Mill ran a limited-edition in-game skin collaboration campaign. Gaming KOLs, including top-tier influencers, helped create social media buzz around the collaboration.

The campaign connected the brand with gaming activity and social media discussion through the limited-edition in-game item.

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Reported results

• 3.6 million organic views.
• 90% positive feedback.

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Key takeaway

The case demonstrates how Dutch Mill used an in-game collaboration and gaming influencers to generate organic views and positive feedback.