Gaming lifestyle brand Razer has formed a partnership with Thailand-based esports team Bacon Time to boost the gaming and streaming experience for its fans.
Singapore, 22nd March 2022 – Ampverse, Asia’s fastest-growing esports organization that owns gaming and play-to-earn assets, today announced its official partnership with Razer, the world’s leading lifestyle brand for gamers. This collaboration will enable Bacon Time to continue its growth under the Team Razer Banner – an assembly of world-class esports teams and athletes aimed at empowering the best players in the world and giving them an edge in competition. As part of this partnership, Team Razer will equip Bacon Time’s pro players and brand ambassadors with the best-in-class gaming products in order to boost their overall gaming and streaming experience.
The esports and gaming industry is evolving rapidly on a global scale as more brands are looking to tap into Gen Z markets. This partnership will enable Team Razer to access Bacon Time’s pool of pro players, brand ambassadors and content creators, and an always-on branding presence throughout the team’s official social channels. The two organizations will also work on the co-creation and co-branding of Bacon Time-branded Razer products including the launch of gaming chairs, mouse pads, earbuds, mobile cases, keyboards and many more.
“Empowering our players and creators with the best tools to succeed has always been a primary focus at Ampverse. We’re thrilled to partner with Team Razer, a global brand not only known for its distinct product quality, but also one which resonates with the gaming and esports community. What I’m most excited about is being able to use our creativity and co-create products that will elevate and bring the best out of both brands, connecting real-life consumers with highly relevant products to suit their lifestyle,” said Ferdinand Gutierrez, Chief Executive Officer at Ampverse.
Bacon Time is one of Ampverse’s championship-winning teams with the highest reach and highest engagement in Thailand. Along with Razer, the team has been able to target millennials and mobile products as mobile esports is a growing trend in the region. Razer is the leading lifestyle brand for gamers and has quickly established itself as an award-winning creator of hardware and gaming equipment in Asia and globally.
“Bacon Time has impressed us with not just their skills in-game, but also their rapport with their fans and the overall gaming community,” said Flo Gutierrez, Director of Global Esports at Razer. “With an increased focus placed on Razer’s mobile esports in the region, this partnership with Bacon Time comes at an opportune time as we deepen our connection with our Thai community.”
Ampverse was founded in 2019 by former Twitch, Universal Music, and Havas executives. Since then, Ampverse has grown and scaled exponentially by acquiring and building the most valuable esports teams across the region. Currently, it has over 70 employees across Southeast Asia and India, a community of over 80 million fans across its portfolio of teams and gaming talent, resulting in triple-digit year-on-year revenue growth.
Ampverse is playing a different game.
Ampverse exists to inspire its community by building innovative IPs that gamers simply love. Its portfolio includes owning some of the world’s best esports teams, influential gaming talent, Play-to-Earn (P2E) guilds, and a series of experiential-driven products and gaming collectibles.
It has a blue-chip client base including Disney, Samsung, McDonalds, Nestle, Lazada and Porsche. Ampverse pioneers a hyper-local, data-driven methodology that helps fuel its relentless drive towards shaping the future of gaming culture.
Follow their journey at www.ampverse.com
Razer™ is the world’s leading lifestyle brand for gamers. The triple-headed snake trademark of Razer is one of the most recognized logos in the global gaming and esports communities. With a fan base that spans every continent, the company has designed and built the world’s largest gamer-focused ecosystem of hardware, software and services. Founded in 2005 and dual-headquartered in Irvine (California) and Singapore, Razer has 18 offices worldwide and is recognized as the leading brand for gamers in the USA, Europe and China. Razer is listed on the Hong Kong Stock Exchange (Stock Code: 1337)