There’s a rapidly growing phenomenon that’s presenting a golden marketing opportunity for brands with a younger target customer base. Esports are poised to become the next big attraction in entertainment. But to properly take advantage of the inherent opportunities of such a potentially global attraction, you should partner with an experienced Esports marketing company in Southeast Asia.
What are Esports and Gaming?
Esports is short for electronic sports. The term refers to competitive video gaming, where professional single players or teams compete against each other in various popular video game titles. The competitions can take place on a global scale and are often organized in the form of tournaments, leagues, and championships.
Why do Companies Invest Their Money in Esports?
Esports have exploded in popularity over the past few years, becoming a significant attraction with a large and dedicated fanbase. This fanbase represents a major opportunity for a brand with a younger, digitally aware customer base. Working closely with an Esports marketing company in Southeast Asia is the best way to take advantage of the different opportunities presented by the popularity of Esports
Appeal to Viewers
Many people who are not regular football fans tune into the World Cup every four years to see the best in the world playing on the biggest stage in the world. In esports, many gaming fans do the same thing. Watching these esports players showcase their unique skills, expertise, reflexes, and strategic thinking can be awe-inspiring and entertaining, particularly when the fans can play the same game at home and are extremely familiar with it.
Rivalry and competition also play a big role in the popularity of esports gaming. Fans tend to support their local heroes, and viewers can become invested in the excitement of a particularly close and competitive game. Many competitions are streamed live and for free in the countries where the professional players and teams are from. In a competition where many teams may be competing from all over the world, a single competition can present a captive audience of your ultimate target market. The platforms streaming these competitions include Twitch, YouTube, and dedicated esports websites.
Diverse Range of Games in 2023
Esports covers a wide range of video game genres, including first-person shooters (FPS), real-time strategy (RTS), multiplayer online battle arenas (MOBAs), and sports simulations. This attracts a wide range of fans from around the world. Each of these games draws its own legion of fans supporting their favorite players. The most popular games in esports include:
- League of Legends
- Mobile Legends Bang Bang
- Arena of Valor
- Dota 2
- Counter-Strike: Global Offensive
- Overwatch 2
- Call of Duty
- Rocket League
- Rainbow Six Siege
- Super Smash Bros. Series
With game creators controlling the competitions involving their most popular games, there are many unexplored possibilities for franchises and revenue sharing between the creators, players, venues, agents, sponsors, and broadcasters.
Lack of Physical Limitations
On the fan level, esports also displays a unique level of diversity that stems from its lack of physical limitations. It’s truly a completely level playing field that doesn’t value anything beyond a player’s intelligence, experience, and reflexes. Both men and women compete equally against each other, and a player’s physical size has no bearing on their success. This can be an intriguing factor in attracting new fans who can root for a certain player or team without any preconceived notion of how they may measure up in the heat of competition.
Opportunity for Storylines and Narratives
Fans interact with each other much more than in a traditional sports environment because interaction is a large part of the online gaming world. It’s how the players are used to communicating with each other. Viewers often engage with other players, fans, and content creators through chat platforms and social media. The esports community creates a sense of belonging and camaraderie.
The creation of communities and social interactions that are such a large part of the esports experience also provides an ideal platform to create storylines and narratives around an esports event. These narratives heighten the interest and engagement of the viewers. These storylines often feature local players and teams. They add depth to the viewing experience, making it more immersive and relevant to the local fanbase.
Increase in Production Value
As the popularity of esports events continues to grow, the production value of these events continues to improve with professional broadcasters, expert analysis and elaborate staging, sound and lighting being employed. These elements enhance the overall spectacle of the events and draw in more viewers. They also present a range of branding opportunities for sponsors.
The more attractive an event is to people viewing both live and online, the more opportunities for audience participation events and interaction with viewers. Esports events frequently have polls, giveaways, and in-game item drops, which keep viewers engaged and heighten their interest in various teams and esports personalities.
Partner with an Experienced Esports Marketing Company
Choose Ampverse if you’re interested in exploring the many marketing opportunities that the world of esports gaming presents. Ampverse is an experienced esports marketing company in Southeast Asia that can introduce you to the esports world and advise you on what opportunities would best suit your brand, message, and products and services. Contact Ampverse to learn more about supporting the top esports gamers in your region and raising awareness for your brand.