Esports company, Ampverse, has collaborated with international sports marketing agency Sportfive to secure a one-year partnership with Foodpanda for one of Ampverse’s portfolio of pro esports teams, Bacon Time.
The partnership includes always-on original content, Foodpanda product placements in Bacon Time’s live streams, and social posts across Bacon Time’s social.
Bacon Time has partnered with lifestyle brands such as Adidas, Atmos, and most recently a year-long partnership with KFC that saw the esports team officially front KFC’s national TV advertising across the whole of Thailand.
“We are thrilled to bring together this exciting partnership – Bacon Time boasts the largest and most engaged esports community in Thailand, while Foodpanda is one of the leading food delivery services in South East Asia with a mission to create valuable connections and memorable experiences,” said Adrian Staiti, President, APAC at Sportfive.
“I am confident that these two brands coming together to create interesting and fun content for fans will spark a forward-thinking partnership that will inherently create value for both organizations.”
The partnership will also include premium Foodpanda branding across all professional wear, including the current Arena of Valor Thailand and PubG Mobile league kits.
“As we look for new and innovative ways to engage with future Foodpanda customers, we recognize esports as a powerful and authentic channel to connect with Gen-Z,” said Foodpanda’s Marketing Director, Thiri Myint.
“Bacon Time’s community-first approach coupled with their highly engaged fan base are a perfect way for us to engage, entertain and delight current and future Foodpanda customers. We look forward to Bacon Time and Thailand’s gamers to success with the food and groceries they love at the tap of a button.”